Want to Make a Kickstarter for Your Game? Here's What you Need to Know.

Launching a Kickstarter for your game can be an exciting yet overwhelming process. Crowdfunding success requires more than just a great idea—it demands strategic planning, compelling storytelling, and effective promotion. Here are three crucial aspects to focus on when preparing your Kickstarter campaign.

1. Craft a Compelling Campaign Page

Your Kickstarter page is your game's first impression. It needs to captivate potential backers and convince them to support your project. Here’s how to make it effective:

• Engaging Storytelling: Explain why you're making this game, what makes it unique, and why backers should care.

• High-Quality Visuals: Include gameplay footage, character art, and behind-the-scenes content to showcase your game’s progress.

• Clear Funding Goals & Stretch Goals: Be transparent about where the money will go and offer enticing stretch goals to incentivize more contributions.

• Well-Structured Reward Tiers: Make sure your backers get value at every pledge level. Include digital and physical rewards, exclusive in-game content, and personalized experiences.
  

2. Build an Audience Before You Launch

A successful Kickstarter campaign isn’t built overnight. You need a strong, engaged community before you even hit “launch.”

• Social Media Engagement: Actively post on Twitter, Reddit (r/gamedev, r/boardgames), Discord, and Facebook groups where gamers and game developers hang out.

• Email List & Newsletter: Build an email list by offering exclusive sneak peeks, behind-the-scenes content, or early demo access.

• Press & Influencer Outreach: Reach out to gaming influencers, YouTubers, and press outlets well in advance to get coverage when your campaign goes live.

• Pre-Launch Kickstarter Page: Kickstarter allows you to create a pre-launch page where potential backers can sign up for notifications when you go live. Use this to generate early hype.
  

3. Have a Strong Marketing & PR Plan

Even the best projects can fail if they don’t reach enough people. Here’s how to ensure your game gets the attention it deserves:

• Launch Day Momentum: Aim to get 30-40% of your funding within the first 48 hours. This boosts Kickstarter’s algorithm and increases your visibility.

• Leverage Paid Ads: Consider running Facebook, Instagram, or Google ads targeting gamers interested in your genre.

• Host a Live Q&A or AMA: Engage directly with your audience through Twitch, YouTube, or Reddit AMAs to answer questions and build trust.

• Post Frequent Updates: Keep backers engaged throughout the campaign with development updates, stretch goal reveals, and backer-exclusive content.
  

Final Thoughts

Running a successful Kickstarter campaign for your game takes preparation, community engagement, and solid marketing efforts. By crafting a compelling campaign page, building your audience beforehand, and executing a strong promotional strategy, you’ll increase your chances of reaching (and exceeding) your funding goal.

Need help with marketing your game’s Kickstarter? Contact us for a free consultation here at The Fennec House—we specialize in indie game marketing strategies that work!